323 W 4th Street Cincinnati, Ohio 45202 Phone: 513-744-9444

While rapper Lil' Wayne (definitely not the only artist, performer, rapper, scenester or hot to trot star to swoop through) snarled over a Nina Simone sample bumping in the background of Unheardof's West Fourth Street space in the Soapbox District, a two-room "boutique" reveals a well-chosen selection of head-to-toe gear at college budget and balling on a budget price points. Rightfully, the sneakers get the royal treatment: displayed like little kings sitting on wooden light boxes in their own room, straight from their boxes and not a dust bunny on them. The Adidas and Supra kicks come in electric neon, Fruiti Pebble colors just like the clothing, hoodies, and caps openly displayed in the clean white washed store with graffiti hung on the walls. Other sneaker pimps can go overboard with choices from Nike, but Unheardof keeps only a few styles in stock- so the demand is high and the fashion- high class but street savy. Clothing labels include Hellz Bellz (women only) and Kid Robot, whose pieces are numbered limited editions—are perfect for scenesters who want to look like they're not. Budget clubbers, skaters, and underground kids fret not. You can nab women's tees for cheap as well as G Shock watches. For the fellas, To Die For's graphic Ts are super soft; Crooks & Castles, formerly available only on the West Coast, wittily. Still, perhaps the sweestest item in the store isn't even for sale: A mural of the Big Red Machine, its members rendered with green, slimy, melting faces, and Johnny Bench crouching down in front holding a brain instead of a catcher's mitt, anchors the wall behind the counter. So Cincinnati. Yet so not. But it's surly Unheardof.  (some information taken from Cincinnati Magazine September 2008 issue)